Encircle — Resource Center
As the Assistant Director of Encircle St. George, I am responsible for daily program rollout as well as localized marketing and communications. To reach at-risk LGBTQ+ youth and young adults, I revamped our voice and visual design identity to focus on simpler, at-a-glance displays that utilized vibrant photographs and gradients to grab folks attention.
I was responsible for a range of deliverables including flyers, slide decks, and even Spotify playlists — often attached to rapid-fire turnarounds within 24 hours. Within the year I’ve been at Encircle, we’ve reached over 8,000 LGBTQ+ youth and young adults with gender-affirming and life-saving programs and daily activities. We’ve also received a record number of volunteers, donations, grants, and achieved a 99% success rate across all outcomes in every program.
To support my team, as well as my colleagues across the organization, I endeavored to create distinct and unique supplements to our programming material. This included a lot of playlists — kids love music, who knew?
But please, enjoy this one I created for Black History Month. It features exclusively Black LGBTQ+ icons.
These are examples of public-facing materials that distill our organization's mission and outcomes into a few slides.
I created these to appeal to potential high-end donors, volunteers, and community members.
Kydella Wellness
I was the lead copywriter and brand strategist for this project, partnering with the start-up’s founder Dr. Kristina McCaw, MD, to craft Kydella Wellness’s identity and product line. Kydella was created, first and foremost, as a vaginal health brand focused on empowering people with vaginas to seek the care they deserve. Our first priority was to set a written identity focused on inclusive language that simplified medical terminology while remaining relevant to a wide range of consumers.
Our competitive analysis looked at similar telehealth brands operating in the inclusive healthcare space. Start-ups and online providers like Folx, Cheeky Bonsai, and NuRX were actively creating platforms for accessible, affordable, and worthwhile care for people of all genders and sexualities. We sought to echo their ethos on a singularly focused goal to uplift those in need of vaginal healthcare.
District & Square 95
This project consisted of a total rebrand of my university newspaper and magazine’s visual identity and public-facing voice. As the chief social media strategist, I focused on revitalizing the publications’ voices on Instagram, Spotify, LinkedIn, and YouTube. I created a team of designers, copywriters, and editors to both create and promote stories that were captivating and educational.
Our content was written and designed to prioritize the student body by becoming more explanatory while maintaining high journalist integrity and implementing modern verbiage. We adapted to current trends by launching an award-winning podcast interviewing alumni excelling in their fields at HBO, Vice News, and The New York Times. Posts were crafted to elicit greater engagement and usher readers to our main website. Within two months, both our engagement and daily readers more than doubled.
